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Articles (1-10 of 32)

Mobile Marketing a new age strategy

More and more companies seem to be looking for new and innovative ways to market their products. Overlooking most of the traditional marketing techniques, more companies are pioneering the relatively new mobile marketing campaign. Mobile event trailers and vehicle graphic wraps are bringing the products directly to the consumers. With an array of games, giveaways, contests and twenty-five foot product shots surrounding and engaging the consumer, it’s hard to see why this form of marketing is not more widely used.

Affiliate Marketing Tools

As the range of goods and online services offered via the Internet has grown at an incredible rate over the last few years, therefore so has the competition. Web site visitors need to have a very good reason for clicking on a link or banner. <br> <b>How to choose the right banners for affiliate marketing tools?</b>

How to Review an Affiliate Program

So you've decided to write a review of an affiliate program. What should your review include? The focus of your writing should be information that will help readers decide whether or not to participate in the affiliate program. Everyone has a different opinion on the key indicators of a quality program, but there are a few questions that almost anyone will ask when investigating an affiliate opportunity.

Everyone Wins With Reciprocal Link Exchange

Many Webmasters are realizing the beauty of Search Engine Optimization (S.E.O) when utilizing a popular technique known as Reciprocal Link Exchange. When exchanging links with other site owners, Webmasters are capitalizing on S.E.O's powerful effects.

Building Link Popularity

What is Link Popularity?<br> Link popularity is a criterion that many search engines use when ranking web pages within their index. Simply put, most search engines give a ranking boost to sites that have incoming links from quality, related sites. This method of establishing importance, pioneered by the increasingly popular Google, is now used in some form by 19 of the top 20 search engines. While it is still possible to achieve high rankings for non-competitive terms without a great deal of link popularity, it is unlikely your site will rank well for very popular terms without it.

Web Analytics Murder by Numbers Part 1

Want to know a methodology to learn the exact effectiveness of every e-marketing initiative you conduct? It’s a method that every company online should implement. It’s a must-have if you’re actively trying to leverage your web presence to increase your bottom line.

Web Analytics Part 2

Not accessing and reviewing your vital website statistics is like never looking at your checking account activity and never knowing how much money you have in it.<br> In Part 1 of this two-part series I explained how to crunch relevant website statistical data to facilitate constant e-marketing initiative improvements. I explained what types of data are important, such as unique visits, click-thru numbers and percentages, lead conversion rates, and how to process all these numbers. (You can read Part 1 at http://www.oakwebworks.com/articles/article-6-analytics-part-1.htm). Here in Part 2 I’ll explain how you obtain the data in the first place and then provide a fool-proof method for website click-thru statistical acquisition.

Getting Listed in the Top Three Search Engines for Free

The search engine wars are on again. <br> In an effort to beat each other for the number one position, each of the big three search engines is changing its search engine model or changing its site.

Five FAQ about Google PageRank

1. What is PageRank and why should I care about it? <br><br> PageRank is a formula that assigns a value to every page in the Google index. Google displays search results based on an algorithm which includes the value of PageRank. So the higher your site's PageRank, the more likely it is that you will receive a top listing on the search result page when someone types in the keywords for your site.<br><br> 2. How can I view the PageRank of my own or other websites?...<br><br>

Affiliate Marketing My Best Decision

When I decided to quit my job and start an internet business, I was clueless. I researched and found several viable opportunities however the more I read, the more I realized how difficult this was going to be. I did not have a product and was in no position to create one. I had it in my head I wanted to sell something so I started out in the drop shipping business.

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