Not accessing and reviewing your vital website statistics is like never looking at your checking account activity and never knowing how much money you have in it.<br> In Part 1 of this two-part series I explained how to crunch relevant website statistical data to facilitate constant e-marketing initiative improvements. I explained what types of data are important, such as unique visits, click-thru numbers and percentages, lead conversion rates, and how to process all these numbers. (You can read Part 1 at http://www.oakwebworks.com/articles/article-6-analytics-part-1.htm). Here in Part 2 I’ll explain how you obtain the data in the first place and then provide a fool-proof method for website click-thru statistical acquisition.

1. What is PageRank and why should I care about it? <br><br> PageRank is a formula that assigns a value to every page in the Google index. Google displays search results based on an algorithm which includes the value of PageRank. So the higher your site's PageRank, the more likely it is that you will receive a top listing on the search result page when someone types in the keywords for your site.<br><br> 2. How can I view the PageRank of my own or other websites?...<br><br>

RSS is the latest craze in online publishing. But what exactly is RSS? <br> RSS or Rich Site Syndication is a file format similar to XML, and is used by publishers to make their content available to others in a format that can be universally understood. <br><br> RSS allows publishers to "syndicate" their content through the distribution of lists of hyperlinks. <br> It has actually been around for a while, but with the advent of spam filters and online blogging, it is fast becoming the choice of ezine publishers who want to get their message across to their subscribers. <br> However, not much attention has been given to the advantages RSS provides for search engine optimization. <br><br> Why Search Engines Love RSS <br> ...

When I decided to quit my job and start an internet business, I was clueless. I researched and found several viable opportunities however the more I read, the more I realized how difficult this was going to be. I did not have a product and was in no position to create one. I had it in my head I wanted to sell something so I started out in the drop shipping business.

If you've been looking for an easy way to increase your website's revenue, Google AdSense may be your answer. <br> <br> Google AdSense is a phenomenal new advertising revenue program that is taking the Internet by storm. It was specifically designed to enable content rich sites to increase their advertising revenue simply by displaying Google AdWords ads.

1. Swap sponsor, feature, or solo ads with other ezine publishers. <br><br> Your swaps will create a win-win situation as both you and the other publisher will successfully get profitable promotion at no cost. <br> Swap your ads for at least three issues in a row or three solo ads for three solo ads to get the greatest results from these swaps.

If you're doing business on the Internet, one of the most important aspects of your success is your web site. If your web site doesn't look professional, no matter what product you're offering your chances of success are minimal.

If you spend any time surfing the Internet, you've probably encountered a few error messages. <br><br> Error messages have numerous causes, such as misspellings, outdated links or internal server errors. When an error is encountered, your server will display specific generic error pages according to the error. These error pages are not only dead ends, but they are also very frustrating for your potential visitors.

For those of you who have Home Businesses on the Internet, you know by now that you have to develop a steady stream of traffic to your website in order to produce enough sales to grow and substantiate your business. Bottom line…no traffic = no sales. No sales = failed business.

Starting an online business has become very popular among many people of all backgrounds throughout the world. It doesn't matter if you are a high-school graduate, or you're completing your third trimester of your second year in Chiropractic School. Any person with the desire to work from home can start an online business. Especially now more than ever with all the turnkey websites, "all-in-one" marketing solutions and such, one can literally have a business up and running within 24 hours.