Article Details Article Details10 Steps to a GREAT Newsletter |
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| Category: Webmaster Resources: Articles |
| 1) Define Your Audience -- Who are you publishing for? Clients
(customers) – present, past and prospective? Employees? Your audience
will define your content.
2) Set Objectives -- Create a solid foundation for your newsletter by writing down what you want to achieve. 3) Plan Content -- What interests your audience? Build your newsletter around whatever that is. Plan content at least half a year at a time. You can make changes along the way. 4) Establish a Budget -- Newsletters can be cost effective, but they’re not FREE. When you set a budget, consider start-up as well as ongoing, per-issue costs. 5) Decide On a Schedule -- Like any new habit it takes time to establish a pattern for a newsletter. But DO establish a pattern. Your reward will be consistent readership. 6) Select a Name -- Your ?baby? needs a name. Choose something simple and relevant. 7) Develop a Design -- Determine format and length. Then select a simple design – and stick with it. 8) Assign the Task of Writing -- Designate a good writer, editor and proofreader – people who’ll respect your deadlines and tone. 9) Build Your Audience With Promotion -- There are lots of ways to build internal or external readership. Use them. 10)Keep It Going -- Plan ahead. Maintain your schedule. Be disciplined. Don’t be afraid to call in help if you need it. Once you start the newsletter habit, it’s important to stick with it. |
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