Article Details Article DetailsOptimzing Google Adsense Part 1 |
| Date Added: |
| Author: |
| Category: Webmaster Resources: Articles |
| AD LAYOUT The shape of the ad will have a great affect on clickthrough rate. If you choose to use a format that is very familiar and easily ignored, like a traditional banner ad shape (468 by 60 pixels), your performance will be poor. If you choose a newer format like a tower (120 wide by 600 tall) you will see better performance. www.CFNewbie.com utilizes this format. You will also see higher clickthrough rates as the overall size of the ad grows. If your site allows it, go with the biggest and newest shapes that Adsense offers. COLOR The color of your Adsense ads can affect the way users respond. You can be subtle and blend into the rest of the page and may draw people to links as they appear to offer more information rather than standing out screaming come buy something. The subtle approach can be accomplished by selecting the standard Google Adsense color scheme closest to your site's scheme or you can match exactly using the custom pallet. You may want to attract attention to your Adsense ads. You can do this by selecting or creating color schemes that stand out. You will also want to use the mulitple color scheme feature by selecting several color schemes by holding down your control (Ctrl) key and clicking up to four choices. The varying color schemes may get more notice than a constant color scheme. POSITION The position of your Google Adsense ad can have affect on how well the ad performs. Avoid blindspots and consider how a visitor exits a page. The most likely blindspot to avoid is the traditional spot for banner ads. Visitors will likely ignore a banner shaped ad at the top or bottom of your page. They will likely ignore a tower placed at the top of the right or left column if the content extends beyond the length of the ad. In the case of content rich pages, it would be wise to test placing non-banner shaped ads at the end of the page where the reader is done with a page and ready to exit. ChristianMusician.com uses this technique effectively at the end of articles, offering the reader more articles and relavent ads. It's always a good idea to give your visitors a path through your site that is relavent and valuable to both you and them. CHANNELS Google recently added channels to Adsense. A channel is just an extra bit of code that lets you track revenue from a channel such as a site, a page, or some other characteristic you may want to track. Prior to the introduction of channels, a webmaster would place Adsense code on various sites and pages and would only see an aggregate result of clickthrough and revenues. With channels, you can set a channel for various sites or various pages or various ad types. By your using your channels you can determine what ads are working in which location. On FlashCFM.com an Adsense banner ad performed very well in some pages and a large Amazon ad performed poorly so a large Adsense replaced the Amazon ad. USE THE SCIENTIFIC METHOD The Scientific Method can be summarized as Plan, Do, Check, Act. By planning out your attack by designing and implementing your ads, you accomplish the Plan Do portion of the cycle. By using Adsense Channels, you can check to see how your plan worked. You will no doubt see ways to Act or adjust your approach after checking your results. You may end up modifying your site or modifying your strategies on attracting traffic. No matter what the case, you will need to do a little work but the results are worth it. |
|
|
N/A
Hits: 17 Read more | Penomet Affiliate Program Enlarge your wallet with the best affiliate program from Penomet. Let's make the world bigger, together! URL: https://www.penomet.com/ |
N/A
Hits: 23 Read more | Penomet An easy to promote Penis Enlargement product from Penomet is now accepting new affiliates. Sign up and let's start promoting Penomet together. URL: https://www.penomet.com/ |
N/A
Hits: 6 Read more | Unbound Media Unbound Media is a leading digital marketing company which claims expertise in various areas of digital marketing. We offer a number of top quality... URL: http://unboundmedia.ie/ |
N/A
Hits: 7 Read more | AffConnect Affconnect contains a huge selection of different brands across various industries, including Gambling, Forex, Retail and more. High commission rat... URL: http://www.affconnect.com |
N/A
Hits: 6 Read more | Buy SmartPhone Cases, Wireless Headphones Online Ghostek produces premium Waterproof Smartphone Cases for iPhones, Samsung Mobiles, LG, Motorola, Google Pixel, etc. along with Wireless Headphones.... URL: https://ghostek.com |
 (1 Reviews. Rating: 0.03 Total Votes: 30) | |
|
| |Submit Affiliate Program |New Affiliate Program Links |Most Visited Affiliate Programs |Affiliate Program Articles | |
| © Created by The Dino. Hosted by WebHosting Eye LAST MODIFICATION 03.07.2011. |
