Let's be honest. There's three types of people in the world. <br><br> * Yahoos<br> * Googlers<br> * People who are neither, or both.<br><br> I've been lurking in forums, and I realized something - they seem to be a lot saner than I am. But then, almost everyone is.<br><br> I've been a Google gal for a while. There. I said it. And why not? Google has been good to me.<br><br> But Yahoo finally has me convinced that they are at minimum, the top contender for the title of heavyweight search engine champion of the world. I now take them very seriously for many reasons.

What is a domain name? A domain name is the location of your website on the Internet. Your domain name will be what you become known by online so it's important to get it right. <br><br> Each website on the Internet is labelled with something called an IP address which is the actual address of the website online. A typical IP address looks like this: 159.134.27.64. Remembering a string of numbers like that is difficult so a domain name translates all those numbers into something like www.amazon.com. This is far easier to remember.

To be successful with your online business, you need to find ways to discover what people want so badly, they will pay almost any price. <br> The goal is to create a swarm of interest, activity, exposure and demand for your product - but how do you tell in advance if your idea or product will create such a frenzy? <br> You may be surprised by the number of tools available to you, at no charge, to tap into pockets of demand online.

The META tags are used to provide extra information about a web page. There was once a time where a good search engine ranking could be achieved by simply changing the value of the META tags. However these days are long gone. Nowadays the META Tags are decreasing in importance in the eyes of the search engines who are using more sophisticated methods of ranking pages (namely link popularity, optimized anchor text).

Link popularity is very important with regards to search engine placement or ranking. Most Search Engines including Google, place much importance in a Website's link popularity. They use the number of outgoing and incoming links to a Website to determine the importance ( relevance ) of the Website for a particular keyword or keyword phrase. However, incoming links are more important than outgoing links.

Link popularity is the single most influential factor for determining how well a web site will perform in search engine rankings. A web site's link popularity is computed from the number and more importantly, the quality of links pointing to a web site.

Search engine optimization can be broken down into two separate yet intertwined categories. Non-organic or paid search optimization and organic, or unpaid search optimization. Paid search advertising relies on purchased search phrases to drive visitors to a website, while organic search optimization focuses on developing web sites that are naturally search engine friendly and appear in the unpaid or "organic" search engine results pages. (SERPS)

Just in case you've forgotten, an outbound link is a url that you have on your site that points to another website. <br> In today's Google PR obsessed Internet world, everyone is completely focusing on getting in bound links to your site. While you should always be on a mission to get more sites to link to yours, you must not forget their polar opposites.

As you add content to your site wouldn’t it be nice if it:<br> * Was highly relevant to your content?<br> * Was written for you so you could be doing other things?<br> * The type content that the Search Engines would rank high?<br> * Content that was constantly fresh and relevant for your visitors?<br> * The type content that makes visitors want to come back everyday to read?<br> <br> If you can answer yes to just some of the above questions then you need to read on. This is a little trick I learned that only took me about five minutes to implement. With the reverse linking method I used and with this method I was able to get my page rank, with Google, from zero to 2/10 within one week of re-submitting my home page to Google.

Once you have your web site complete and ready to be listed you need to take a slow step by step approach to get listed in the search engines. If you do it right the first time and then build on that formula, your profits and your site will benefit in the long run. Those willing to spend the time and put these techniques into practice are the ones that will benefit and are more likely to be successful.